PEW - Virtual Tours (PDF): A new survey by the Pew Internet & American Life Project finds that 45% of online American adults have taken advantage of this internet application and taken virtual tours of another location online. That represents 54 million adults who have used the internet to venture somewhere else.
PEW - Shifting Net Population (PDF): The online population is fluid and shifting. While 42% of Americans say they donít use the Internet, many of them either have been Internet users at one time or have a once-removed relationship with the Internet through family or household members. This report focuses on several new findings about those who say they do not use the Internet.
PEW - Selling Online (PDF): About one in six online American adults sell things on the internet. That amounts to approximately 25 million Americans. A nationwide telephone survey in September 2005 by the Pew Internet & American Life Project also shows that on a typical day, 2% of internet users sell something online.
PEW - Digital Divisions (PDF): There are clear differences among those
with broadband connections, dial-up
connections, and no connections at all to
the internet.
PEW -Information Consumption (PDF): There is clearly a technology elite in the United States ñ the 31% of the population (Internet and non-Internet users alike) who are high-end technology adopters. They drive new information services that are later adopted by the mass market.
PEW - The Internet and School (PDF): The most recent Pew Internet Project survey finds that 87% of all youth between the ages of 12 and 17 use the internet. That translates into about 21 million people. Of those 21 million online teens, 78% (or about 16 million students) say they use the internet at school. Put another way, this means that 68% of all teenagers have used the internet at school.
PEW - Getting Serious Online (PDF): The status of the Internet is shifting from being the dazzling new thing to being a purposeful tool that Americans use to help them with some of lifeís important tasks. As Internet users gain experience online, they increasingly turn to the Internet to perform work-related tasks, to make purchases and do other financial transactions, to write emails with weighty and urgent content, and to seek information that is important to their everyday lives.
PEW - Blogging Data Memo (PDF): Blog readership shoots up 58% in 2004. This means that six million Americans get news and information fed to them through RSS aggregators. But 62% of online Americans do not even know what a blog is.
PEW - Content Creation Report (PDF): 44% of U.S. Internet users have contributed
their thoughts and their files to the online
world.This move from being content consumers to being content creators is driving huge changes in web services.
How Broadband Changes the Landscape (PDF): Home broadband adoption now tops 60% in the Us, with business broadband tracking much higher. Clifford VanMeter looks at how this changes the way we create content for the web and the new opportunities it opens up.
You need to be able to make informed decisions about how to approach and how to define your target market. Below are two white papers we have prepared so that our clients can make these decisions as intelligently as possible. The free Adobe Reader is required.